We are a full-service marketing firm that stands for:
An integrated approach to marketing
The increasing fragmentation and outsourcing of marketing activities is creating a performance conflict between marketing activities. In other words, innovative, potentially impactful marketing activities are not reaching their full potential because of other underperforming marketing activities; we have seen the destructive effects of “siloed” marketing activities. Nexus Marketing Professionals realized a high-performance marketing strategy cannot be designed without embracing an integrated marketing philosophy. Integrated marketing is the coordination and integration of strategic marketing, traditional marketing, digital marketing, and social media marketing; in a manner that clearly and consistently communicates an organization’s brand promise both internally and externally.
Performance Driven Marketing
High performance marketing is measured by its ability to drive an organization’s top-line and bottom-line growth. An organizations needs to continually ask the question, “how can we strengthen the performance of our marketing activities?” Using Nexus’s proprietary MAPS™ technology, our marketing professional’s pin-point marketing activities that may be weakening, limiting, or constraining your organization from growing its top and bottom-line.
Beginning with a basic philosophy of “you can’t manage what you don’t measure”, our marketing professionals use your organization’s past and current marketing performance as a baseline for measuring the effectiveness of our marketing performance. Our marketing professionals develop marketing dashboards using metrics that are designed to measure the performance of your organization’s marketing activities.
Nexus Marketing is selective in working with clients; it will not work with a client until it is confident that a substantial improvement in marketing performance can be achieved.
Marketing innovation occurs through an organization’s ability to incorporate marketing science, technology, and engineering in a manner that increases the effectiveness and efficiency of the marketing processes. Embedding marketing innovation in the culture will lead to a mind-set of “continuous improvement.”
Nexus Marketing Professionals are passionately devoted to serving the total marketing needs of our clients. We are passionately committed to the innovation of highly-effective and highly-efficient integrated marketing programs; marketing programs that strengthen our client’s connection to the marketplace. The end result is that we drive our client’s top-line and bottom-line growth — This is our brand promise to our clients!
Nexus Marketing Professionals are highly experienced in their specific marketing specialty and have worked with businesses of all sizes; from startups to fortune 500 companies. The Nexus team of seasoned marketing professionals are prepared to develop innovative marketing solutions for your organization in the areas of strategic marketing, traditional marketing, digital marketing, and social media marketing.
NEXus marketing is selective in working with clients; we will not work with a client until we are confident that a substantial improvement in marketing performance can be identified. Many times, such a determination can only be accomplished through a comprehensive analysis of the entire marketing function; such an analysis is called a marketing audit. Marketing audits can be comprehensive or abridged; both the potential client and a Nexus Marketing professional will determine the appropriate depth of the marketing audit.