Mobile marketing is the new frontier for marketing communications. Approximately 60% of Americans currently own smart phones and that number is growing exponentially. It is estimated that by 2015, mobile search will surpass desktop search. Organizations that combine a mobile friendly website with powerful mobile marketing strategies are in a position to win the marketplace!
The immediacy of mobile allows for many creative marketing opportunities such as using text messaging, QR Codes, contests, mobile coupons, location specific special offers, event reminders, and mobile apps, just to name a few. Conversion rates for mobile far outpace conversion rates for desktop users. Organization’s that integrate mobile marketing with traditional marketing will win the marketplace.