Having a great product or service is really meaningless unless consumers can find it! Most consumers and purchasing agents begin their search for products or services on the internet. Here is the million dollar question; when a potential consumer searches for your product and enters search words into a search engine (google, Bing, Yahoo etc.), will your organization’s website show up on the first page of the organic (unpaid) search results? Most consumers will not go beyond the first page of search results.
Search Engine Optimization (SEO) is all about “optimizing” your website in an effort to rank high in organic search results. There are many factors that influence where an organization’s website ranks in organic search. Google has a website ranking algorithm called Panda, it has over 200 factors that determine where an organization’s website ranks on a search page. Great website design, navigation, and customer engaging content are among the top factors in determining where an organization ranks on organic search; it is key to attracting and keeping internet visitors on your organization’s website.