Top Menu

Web Analytics

High-performance marketing activities all have one thing in common, MEASUREMENT; you can’t manage what you don’t measure! And so web analytics is the foundation for measuring the performance of your organization’s online marketing activities. More specifically, web analytics is the collection, analysis and reporting of online data to improve the effectiveness of an organization’s online marketing communications.

Web analytics provides website visitor traffic counts which can help determine the effectiveness of online and offline advertising campaigns; which helps to answer the question, are your advertising dollars being spent where they get the biggest bang for your buck? Web analytics can also help your organization:

  • Measure website performance against stated website business goals
  • Measure and understanding your visitor’s website experience (what makes them click)
  • Measure consumer likes and dislikes related to your organization’s online activities
  • Measure and evaluate your website’s content quality
  • Measure and track website trends (is your website’s performance improving or declining)
  • Measuring theories and assumptions related to content and advertising performance
  • Measuring your websites performance in relationship to your competitors websites
  • Measuring website ROI
We invite you to learn how Nexus Marketing’s can develop and design a web analytics dashboard that is designed to continuously improve your organization’s online marketing performance. Please click on the contact button below; complete and submit the contact form and a Nexus Marketing professional will get in touch with you promptly.
Contact us