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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. ~ Steve Jobs

Marketing innovation occurs through an organization’s ability to incorporate marketing science, technology, and engineering in a manner that increases the effectiveness and efficiency of the marketing processes. Embedding marketing innovation in the culture will lead to a mind-set of “continuous improvement.” Full Service Integrated Marketing & Performance Based Marketing

 

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