A major shift in terms of how organization’s communicate with current and potential customers is taking place and it is being driven by the new kids on the block: Facebook, Twitter, Pinterest, YouTube, LinkedIn; also known as the Social Media! Whereas traditional marketing focuses on sending out interruptive, one-way messages, Social Media marketing messages are designed to create a two-way “dialog” with current and potential customers. Social media marketing focuses on publishing engaging content that attracts attention and encourages readers to share it with their social network. Creating content that is relevant and engaging is the key to getting an organization’s followers to “like”, “share”, and “comment”. The trust level of an organization’s message grows as the content is shared between friends; as opposed to a message that is coming directly from a company. Company’s today need to think of themselves as Publishers! Engaging content will drive your organization’s website to the top ranking in terms of Search Engine Optimization (SEO).
Social media marketing has provided organization’s with a powerful tool to connect with current and potential customers. Organization’s that integrate their social media marketing activities with traditional marketing activities are exponentially increasing their power to connect with current and potential customers; these organizations are winning the marketplace; and locking out their competitors from accessing consumers.