Nexus Marketing believes that design is an integral part of communicating an organization’s strategic message and so we believe it needs to be on the front-side of the marketing process.
The challenge is for the graphic designer to turn data into information and information into messages of meaning
Once the organization develops a strategic direction, the next challenge is to communicate that strategy in a manner that resonates and inspires current and potential customers; great design has the ability to resonate and inspire customers! One of the strongest associations consumers have with the brand relates to the visual equity of the corporate image and the branded products. Visual design is the process and art of combining graphics and text to communicate the brand identity across all forms of internal and external company communication.
Great graphic designers have an innate ability to take an organization’s core values (brand identity) and graphically communicate those core values throughout every element of an organization’s marketing communication; logo design, website design, brochure design, product design, package design, facility design, business card design, letter head design etc. A great graphic designer will solidify an organization’s strategic message into “one-voice”, which is then communicated across all of the various messaging platforms.
We are moving toward a generation that will only respond to great design; this movement is being fueled by the increasing customer desire to only consume information that is portrayed graphically; pictures, videos, and info-graphs are driving action on the web. The most popular new social media platforms are graphic driven, Pinterest, Instagram, flicker etc. Consumers are becoming increasingly exhausted from reading text; they want text communicated graphically. A great designer has the ability to graphically communicate the organization’s strategic message in a manner that makes current and potential customers “FEEL” wonderful.
An organization that communicates its strategic message through great design will win the marketplace. Such an organization realizes that customers will forget what you said, they will forget what you did, but they will never forget how you made them “feel.” Great design will connect customers to your strategic message in a manner that makes them “feel” wonderful!