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Environmental Scanning

In a “time compressed” marketing environment, marketing managers need to have a “one-stop” source for gathering current and usable information as it relates to the external conditions of their organization i.e., target market conditions, industry conditions, competitive conditions, resource conditions, economic conditions, technological conditions, political conditions, legal conditions, and social/cultural conditions. A change in any one of these conditions may bring about either a positive or negative impact on an organization’s marketing strategy. Successful organizations use the changing business conditions to help shape current and future marketing strategies.

Nexus Marketing’s proprietary CATscanner™ technology provides business professionals with current and actionable information on the external business environment; information that helps business professionals make informed, high-performance business decisions; decisions that grow the organization’s top-line and bottom-line. 

We invite you to learn how Nexus Marketing’s proprietary Environmental Scanning System will continuously monitor opportunities and threats to your organization. More importantly, learn how our think-tank of marketing professionals will recommend executable plans of action that address the threats and opportunities. Please click on the contact button below; complete and submit the contact form and a Nexus Marketing professional will get in touch with you promptly.
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