Marketing Research is the systematic and objective process of generating information to aid marketing managers in their value-adding marketing decisions. Marketing research covers a wide range of phenomena that takes place in the marketing environment. Information gained from the marketing environment is used to identify and define threats, opportunities, strengths, and weaknesses as they relate to growing an organization’s top-line and bottom-line. Most marketing research revolves around questions that relate to the 4C’s; the company, the customer, the competitor, the collaborators (Suppliers and Distributors); and the 4P’s: product, price, place, and promotion.
Depending on the type of information that an organization needs to generate, Nexus marketing professionals may use a variety of research techniques such as focus group interviews, online surveys, mail surveys, phone surveys, personal interviews, and online social media listening. Nexus marketing research professionals will assist your organization in; the process of determining what marketing information is required; designing the method for collecting information; managing and implementing the collection of data; analyzing the results; and communicating the findings and their implications.