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Target Market Selection

Survival in today’s business environment requires an organization to continually grow its top-line revenue. Growth requires a constant lookout for new product opportunities that reside in existing markets, market segments, and emerging markets. Target market selection is a challenging task, select the correct products/markets and things go well, select the wrong products/markets and well…

Selecting a well-defined target market to serve is the essential first step in developing a marketing strategy. Defining a set of core values that define and position the product in the consumers mind is critical to marketing success. After the core values of a target market have been well defined, the next step is to design a marketing mix (product, price, place, promotion) that deeply connects with the target market, and that is distinctly different than competitive offerings.

We invite you to learn how Nexus Marketing can help identify growth opportunities for your organization. Please click on the contact button below; complete and submit the contact form and a Nexus Marketing professional will get in touch with you promptly.
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