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Trade Show Development

Consumer/trade shows can play a very significant role in an organization’s integrated marketing plan. Shows provide companies with an opportunity to showcase their product offering in front of current and potential new customers. For a show to be successful, an innovative, integrated show strategy needs to be developed and executed. The show plan needs to reflect and strengthen a company’s brand identity. Show strategy planning revolves around the following three areas:
Preshow plan

  • Developing show objectives
  • Developing a show budget
  • Clarifying the target market
  • Developing the show “theme”, or message
  • Developing an irresistible, compelling “offer”
  • Developing an integrated communication plan
  • Developing a public relations plan

Show Plan

  • Develop a booth design that “fits” with theme and message
  • Select and train the appropriate show staff
  • Develop a high impact sales presentation
  • Develop a high impact lead generation system
  • Develop a competitive assessment plan

Postshow plan

  • Develop a show debriefing plan
  • Develop a postshow communication plan
  • Develop a lead followup plan
  • Quantify show results (Return on Marketing Investment ROMI)

Nexus marketing’s professional team of show planners will assist you in the development and execution of a highly effective and efficient show plan; a plan that significantly improves your show’s “return on marketing investment”. Our show planners have show development experience with fortune 500 companies; they are the best in the business.

We invite you to learn Nexus Marketing’s professionals can design and/or execute a high-performance Trade Show plan for your organization; a plan that increases your organization’s top-line and bottom-line. Please click on the contact button below; complete and submit the contact form and a Nexus Marketing professional will get in touch with you promptly.
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