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Traditional Media Advertising

Great advertising begins with a high-performance, creative message; a message that reflects the core values of the brand. An advertising message that does not reflect the brands core values will ultimately confuse current or potential customers and prevent them from doing business with you. Yes, bad advertising will stop current and potential customers from doing business with your organization. Every time a current or potential customer interfaces with a company’s advertising message, there is an opportunity to either strengthen or weaken your brand.

Once the advertising message has been creatively developed, it now has to be communicated to current and potential customers. It is advertising’s job to identify and select media platforms that will be seen, heard, or read by current and potential customers. The power of an advertising message can be exponentially heightened by integrating the message across multiple media platforms. Here are a few media platforms that companies use to communicate advertising messages to their target market:

Traditional Media advertising

  • television
  • network
  • cable
  • satellite
  • radio
  • Tower
  • satellite
  • newspaper
  • magazines
  • trade
  • consumer
  • directories
  • phone

Direct response advertising

  • direct mail
  • telemarketing
  • broadcast media
  • TV shopping
  • infomercials
  • print media
  • TV shopping

Event marketing

  • charity
  • community
  • company
  • sponsorships

Instore communication

  • brand strengthening alignment
  • productline—pricing—personnel
  • atmospherics
  • pointofpurchase displays
  • shopping cart ads
  • instore radio or TV
  • shelf talkers

Instore demonstrations

  • bathroom ads
  • product position instore
  • newsletters
  • contests, games, sweepstakes
  • seminars
  • brochures

Place advertising

  • kiosks
  • Billboards
  • movie theaters
  • airport & airline
  • bus terminal, bus stops, buses
  • train terminal & trains
  • delivery trucks
  • flight banners
  • product placement in movies
  • sporting events
  • fairs and festivals

Sales Promotion (consumer/trade)

  • coupons
  • rebates
  • trade deals
  • buying allowances
  • premiums & gifts
  • push money
  • contests & dealer incentives
  • cooperative advertising
  • bonus packs
  • priceoffs
  • samples
  • specialty advertising
  • package inserts
  • package outer

Public Relations

  • PR releases
  • speeches
  • annual reports
  • reprints of ads & accomplishments

Personnel (that interface with customers)

  • customer service personnel
  • receptionist
  • secretary
  • maintenance
  • janitorial
  • ordertakers
  • support personnel
  • sales personnel
  • delivery personnel

Delivering a high-performance advertising message to a target market is becoming increasingly more challenging; particularly in a “media-scape” that is fragmenting at a rapid rate. Nexus advertising professionals are prepared to develop an effective message that breaks through the clutter and delivers your company’s message to the people that have raised their hands, the people that have a need for your product, your target market.

We invite you to learn how Nexus Marketing professionals can develop and deliver high-performance advertising messages to your organization’s current or potential customers; advertising messages that drive positive customer action. Please click on the contact button below; complete and submit the contact form and a Nexus Marketing professional will get in touch with you promptly.
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